New Customer Special
on Graphic Design Time
Trade Show Displays
Trade shows are an excellent way to expand your brand’s presence and get in front of potential clients, customers and peers. Whether you’re just starting out or are well-known in your industry, promotional events help you make a big impression that can yield sizable returns. Iconic Displays is your one-stop shop for standout trade show displays, from professional-grade rental trade show booths to custom-made backlit displays. Take a peek through all of our options to find a winning display that suits your brand’s spirit, budget and promotional goals.
Iconic Displays is always on hand to help you find the ideal trade show display components for your precise needs. We offer top-quality portable trade show essentials, such as fabric banner stands and custom table covers, for budget-minded businesses in search of a portable solution for smaller booths and events. We’re also experts when it comes to attention-grabbing trade show booths, such as our truss displays and large-scale custom and rental options. No matter your budget, booth size or personal preferences, Iconic Displays has the ideal solution to help draw visitors and potential clients to your trade show booth.
Budgeting for a Trade Show: Rent or Buy?
Before you invest in trade show materials, you want to make sure you’ve got enough room in the budget to cover all of the required pieces and parts. Your trade show presence requires a variety of unique expenses in addition to the cost of your trade show display rental or purchase. You’ll need to cover graphics, transportation of the exhibit, installation and dismantle, staff, booth rental fees, internet access inside your booth, cleaning and maintaining your booth during the show and powering costs. Because the fees and expenses can add up — especially if you plan to regularly travel for shows — you’ll want to thoroughly break out your budget before making a decision on whether to rent or buy.
If you think you may want to rent a trade show exhibit, you need to zero-in on exactly which type of display you prefer. The size of the booth, your business’s storage limitations and your aesthetic expectations will help you determine whether to rent or buy an exhibit booth. We recommend renting smaller pop-up exhibits for 10-foot by 10-foot and 10-foot by 20-foot booths for your first trade show appearance. If you like the way the display looks in the space, then it’s probably a smart investment to move forward with purchasing. If you really want to make an impression at a trade show but have minimal storage space and don’t plan to regularly attend shows, renting is a great choice.
How to Prepare Your Booth for a Trade Show
Before arriving at a trade show or promotional event, it’s important to have a checklist to ensure that you have everything you need ready to go. This way, you won’t waste time setting up or scrambling for the proper components before the event begins. Here’s a quick rundown of things you can attack ahead of time to make sure your trade show presentation runs smoothly:
If possible, you should take the time to fully set up and tear down your complete display before the event to ensure that you’ve allotted yourself the appropriate time and space for your particular booth and all of its components. This is especially important if you’re introducing new display pieces for the first time and haven’t yet brought certain elements to a show.
Additionally, you’ll want to make sure your trade show graphics, including banners and signage, are up to date. When you’re working one-on-one with a company you trust, like Iconic Displays, you can easily update your graphics as your company evolves. Remember to replace your signage if you see any dents or tears, as this can really take away from the look of your overall display.
Why Iconic Displays?
Iconic Displays has more than 20 years of industry expertise, so we’re well-equipped to assist you with choosing the proper trade show display. We’ll walk you through the entire purchasing or renting process, from developing your custom trade show graphics to assisting you with shipping and assembly. If you see something you like on this page, we’ll be happy to give you pricing details and information over the phone. Give us a call anytime at 1-888-331-4260 to speak with a consultant — or reach out to us via email at email@example.com — and get started with a display that will maximize your brand’s marketing potential.
on Graphic Design Time
"The folks at Iconic Trade Show Displays met all our needs for a critical event with a tight deadline & special shipping needs. They were very easy to work with and delivered on time and on budget. The pieces are high quality and are still being used today. I will definitely continue to work with Iconic on future projects."
Marketing Communications Manager
GE Energy Management
Please enter your eMail address below to subscribe to our informative Trade Show Marketing Newsletter.