52 Must-Have Apps and Tools for Marketing Pros

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If a marketer does it, chances are a developer has made an app for it. From task management to time-tracking to social media management to website usability, the worldwide web is overflowing with online tools, mobile apps, and desktop programs designed to help you work better, harder and more efficiently.

Here are our picks for the 52 best and absolutely must-have apps and tools for marketing professionals.

Table of Contents

Use the anchor links below to quickly jump down to a particular section:

Productivity Apps and Tools


1. Any.do


If you’ve ever panicked over your own disorganization, the award-winning Any.do is the answer. This simple planning app lets you organize any and every to-do into lists marked for Today, Tomorrow, Upcoming, and Someday.

Key Features:

  • Sync tasks via Chrome from your smartphone to Gmail and/or your home or work computer
  • Set reminders for tasks
  • Sync Any.do with the Cal calendar app (available from the same company)
  • Available for iOS and Android

Cost: Free

2. LogMeIn


Remote access is the holy grail of productivity: once you have it enabled, you never need worry about saving to shared folders, emailing yourself a project, or saving a presentation to a thumb drive. LogMeIn is remote access on steroids, allowing you to not only access your Mac or Windows computer, but to transfer files, remote print, and other features.

Key Features:

  • Access your desktop (Mac or Windows) – and all its files – from anywhere, including from your mobile device
  • Transfer files, large and small, through the file manager
  • No web browser required for remote connect
  • Available for iOS, Android, and Kindle Fire

Cost: Free Trial; LogMeIn Pro starts at $99/year

3. Dropbox


If you’re looking for an easy way to access your files from anywhere… or to share notes with colleagues… or to collaborate on projects with other marketers… or, well, almost anything to do with accessing documents, images, video and other files on different computers and different users, Dropbox is an excellent solution.

Key Features:

  • Access, edit and annotate documents, video, photos, and any other file from any computer, tablet or phone via your Dropbox login info
  • All files secured with 256-bit AES encryption and two-step verification
  • Available for iOS, Android, Blackberry, Kindle Fire and desktop

Cost: Free basic account; Dropbox Pro and Dropbox for Business from $9.99/user/month

4. Toggl

If you bill by the hour or just need to keep track of your time investment on a project, Toggle is the perfect time-tracking tool. It measures time spent, down to the last second, on any task.

Key Features:

  • Hide in your system tray for unobtrusive, lightweight time-tracking
  • Manage your time on projects – even manage time spent per client, across various projects
  • Available iOS, Android, desktop (Mac, Windows and Linux) and as a web tool

Cost: Free basic version; Toggle Pro from $5/month

5. Pocket


Sometimes, productivity is all about what you’re not doing – namely, not wasting time, procrastinating, or getting distracted. Pocket (formerly Read it Later) helps with that. Simply save anything online – an article, a video, a tweet – to read at the right moment.

Key Features:

  • Pocket anything from your web browser or supported apps (currently at 500+), including Flipboard, Twitter, Pulse and Zite
  • Once you’ve saved something to Pocket, it’s on your phone; you don’t need an Internet connect to view it
  • Available for iOS, Android, Kobo and via web browser

Cost: Free

6. LastPass


If you can hardly open a new browser tab without entering yet another password, then LastPass is for you. This handy little app saves all your passwords in one place, securing your data and simplifying your life – and giving account access to your whole team, too.

Key Features:

  • Manage all your password-protected accounts via one LastPass password
  • Centralize all your data in one easy-to-use, easy-to-view password vault
  • Backup sensitive documents and images automatically, so you’ll always have a digital copy
  • Available for iOS, Android, Windows Phone, Blackberry, and desktop (Mac, Windows & Linux)

Cost: From $18 per year, per user



If you can remember back to middle school math, then you probably remember the formula, if this then that. IFTTT (pronounced ift), is the easy way to program your smartphone: if a trigger (an “if”) happens, then an action (a “that”) results. Examples: If you change your Facebook page photo, then change your Twitter photo, too.

Key Features:

  • Piggyback off common if:then community recipes
  • Never miss notifications, reminders or social interactions
  • Easily turn personal recipes on/off, as needed
  • Available for iOS and Android

Cost: Free

8. Jelly


It’s no surprise that Twitter co-founder, Biz Stone, is the innovative mind behind this social app built to crowdsource knowledge. If your social network is replete with other marketers, Jelly lets you ask questions via text or photo (or both).

Key Features:

  • Incorporate images, locations and maps into your questions. Images may be cropped, zoomed, and reframed.
  • Questions may be answered via map pins, drawings, attached links, and text
  • Forward questions to network connections who don’t use Jelly
  • Available for iOS and Android

Cost: Free

9. Docurated


Docurated is a highly-evolved search engine and collaborative tool for all your files and is compatible with cloud file sharing platforms, like Box and Dropbox. Trying to find that Powerpoint presentation or data chart from a year ago that’s now buried in a sea of files? Docurated will get it done.

Key Features:

  • Access the most relevant page or slide without having to open a single file or folder
  • Find relevant content from multiple repositories like Box, shared drives, your local desktop.
  • No manual tagging or uploading—all your content is automatically indexed
  • Available for desktop, supports the following file types: (PDF, Word, Excel, PowerPoint, Keynote, Images, Video)

Cost: Free Trial

Marketing Automation Apps and Tools


10. Tinderbox


Tinderbox leverages technology to automate time-consuming, detail-rich but repetitive tasks like project proposals and presentations. The goal: free up time so your team get back to doing what it does best – selling.

Key Features:

  • Create data-driven templates in TinderBox (or your CRM) to generate quick-start sales documents, like presentations and proposals
  • Keep your brand consistent with branded design across sales docs
  • Automate sales processes, including prospect engagement tracking, billing, and integration of electronic signature
  • Available for desktop, tablet and smartphone

Cost: Free Demo

11. MailChimp Mobile

MailChimp Mobile

If you already use MailChimp for email list management, you can access all your data via mobile. With just a tap-tap on your smartphone, you’ll have instant access to subscribers, campaigns, and latest emails, plus growth analytics, subscriber discovery, data filtering, and other handy tools.

Key Features:

  • Send, automate and even schedule new campaigns from your mobile device
  • View reports and manage your lists
  • Share one account among various team members
  • Available for iOS and Android

Cost: Free with MailChimp account

Brainstorming Apps & Tools


12. Evernote


At its core, Evernote is a note-taking app. But it’s a lot more than that: Evernote allows you to take all your notes, outlines, marketing concepts, and other information on-the-go, wherever you have access to the Internet.

Key Features:

  • Share notes to collaborate with friends, colleagues and even clients
  • Download the web-clipper bookmarklet to save any webpage with the click of a button
  • Automatically sync every note and notebook, so you can access everything from any device
  • Available for desktop, tablet and smartphone (iOS and Android)

Cost: Free

13. Mural.ly


If you love online whiteboards, you’ll love Mural.ly. This snappy app takes visual collaboration to the next level, allowing you to organize your thoughts, ideas and creations in one online space.

Key Features:

  • Add text, images, videos, sticky notes, docs, spreadsheets, links, and more to create a multimedia-rich whiteboard
  • Browse public whiteboards for inspiration and spark brainstorming discussions
  • All murals are auto-saved every few seconds, so you’ll never lose your work
  • Available for iOS, Android and as a web app

Cost: Free basic account; Paid packages from $29/month

Design, Writing, Video and Multimedia Apps and Tools


14. Grammarly


For marketers who struggle with homophones (is it there, they’re, or their?) or type with the help of an overly helpful autocorrect, Grammarly reviews your grammar, spelling and word choice.

Key Features:

  • Drag & drop (or copy/paste) your text into Grammarly for instant correction
  • Test your content against 8 billion webpages for plagiarism and duplicate content detection
  • Tweak your text with better word choice, more colorful synonyms, and other improvements
  • Available as a web tool

Cost: Free trial; Monthly plans from $29.95

15. Directr for Business


Consumers love video (did you know? 85% of consumers are more likely to make a purchase after watching your video), but companies don’t always love video. There’s the time investment, of course, but it’s also about the logistics of creating visually pleasing, professional-looking video. Thankfully, Directr for Business does that for you.

Key Features:

  • Access Directr’s professional video template, categorized by theme (product launch, company culture, etc.)
  • Follow easy how-tos on how to shoot your video
  • All you need is a smartphone with video capabilities
  • Available for iOS

Cost: Free basic; paid packages from $25-$400 a month

16. Moat


If you’re designing new banner ads and are stuck for a little inspiration, give Moat a whirl. You can search by brand or simply browse recent ads – and let the banner-ad muse inspire your next creation.

Key Features:

  • Browse by brand or recently seen ad
  • Share your favorite ads with your design or marketing team
  • Available as a web tool

Cost: Free

SEO and Website Optimization Apps and Tools


17. HubSpot


Your marketing strategies likely rely heavily on content, and HubSpot offers some of the best inbound marketing software out there. Never again will you question the ROI of blogging or ask yourself how to write an eye-catching headline.

Key Features:

  • HubSpot’s all-in-one platform integrates SEO, email marketing, blogging, social media, landing pages, calls-to-action, and more into one easy-to-manage marketing dashboard
  • Track sales from first contact through purchase
  • Available for iOS and Android

Cost: Free with HubSpot subscription

18. Quicklytics


Widely regarded as the best Google Analytics app for iOS, Quicklytics puts your Google dashboard in the palm of your hand – literally.

Key Features:

  • Access data in real time
  • View hourly charts, drill-down data though filters, run reports for custom periods, and more
  • Connect multiple Analytics accounts in one dashboard
  • Available for iOS

Cost: $7.99

19. mAnalytics


This handy app is the Quicklytics of Android. View all Google Analytics stats from your Android device; check your search engine rankings for specific keywords; query stats – this app does it all.

Key Features:

  • View analytics for multiple Analytics accounts
  • Secure login via Android Account Manager, no password required
  • Available for Android

Cost: €0.99 (about $1.32)

20. Adwords and SEO Secrets

Adwords and SEO Secrets

If you could use a refresher on search engine optimization, Adwords campaigns, or other optimization topics, this simple little app does the trick. A series of videos takes you from basic SEO topics, like CTR and backlinks, to more advanced tutorials.

Key Features:

  • Video tutorials are divided into sections: Intro to SEO, Tips and Optimizations, Advanced SEO: Tools and Tricks, AdWords 101, and Advanced AdWords Tutorials
  • Highest rated SEO app on the iTunes Store
  • Available for iOS

Cost: Free

21. Marketing Plan & Strategy

Marketing Plan & Strategy

Like the Adwords and SEO secrets, this tutorial app features videos and tutorials on marketing and SEO. It’s a good choice for marketers who need to brush up on their skills and knowledge, and for DIY’ers looking to market their own products.

Key Features:

  • Videos and tutorials cover a wide range of topics, including SEO, SEM, local service advertising, and email marketing
  • Chat with a marketing expert when you need extra help or personalized advice
  • Available for iOS and Android

Cost: $0.99

22. Userium


There’s no use denying it – website usability is all that and a bag of chips. If you’re new to the usability field or just need a refresher, Userium fires off a comprehensive checklist of criteria to evaluate your site for user-friendly design and content.

Key Features:

  • Super-simple checklist with no gimmicks or signups; just tick off as you go
  • Usability criteria are sectioned by topics, including User Experience, Navigation, and Accessibility
  • Available as a web-based tool

Cost: Free

23. Convert


Good marketing always incorporates A/B testing, and with Convert, your tests just got easier. Integrate and segment data; analyze results with Google Analytics; and boost your knowledge through webinars, and more.

Key Features:

  • Run A/B, Multivariate and Split URL testing
  • Create tests in the WYSIWYG editor, or write your own HTML and CSS
  • Seamless integration with Google Analytics
  • Available as a web-based tool

Cost: Free trial; Full version from $139/month

24. BrowserBite


It’s important to always test your and your clients’ websites over multiple browsers and multiple platforms. BrowserBite makes it easy, spitting out screenshots of how your site appears in 45+ browsers and mobile devices.

Key Features:

  • The BrowserBite algorithm detects layout issues for your website a reported 2x better than the average human tester
  • Automatic issue detection from your desktop browser
  • Available as a web-based tool

Cost: Free trial; Plans start at 29€ (about $40) per month

25. Neustar PlatformOne™


Customer data is the next wave of user experience personalization, and Neustar’s integrated marketing platform has the experience to do it right. The service helps you identify and segment customers by prospect type, target certain audiences, leverage predictive media, and much more to supercharge your sales funnel.

Key Features:

  • Leverage accurate data to get a real-time portrait of your prospects and current customers
  • Personalize online and offline marketing campaigns for each consumer
  • Available via web interface

Cost: Customized per solution

26. SEO Spyglass

SEO SpyGlass

If you’ve ever wondered why a less-attractive, content-sparse, spam-adjacent competitor ranks higher than your own website, you know how frustrating it can be to [attempt to] dissect the SEO equation. SEO Spyglass is a good start, comparing your site to your competitors’ for key optimization factors.

Key Features:

  • Evaluate competitors’ inbound links for quality and PageRank
  • Check your competition over 400+ search engines
  • Receive advice to keyword-optimize your own content
  • Available for desktop (Mac and Windows)

Cost: Free trial; SEO Spyglass Professional costs $124.75

27. PlagSpotter


Duplicate content and plagiarism are the bane of marketers, damaging your site’s ranking through no fault of your own. The PlagSpotter helps you uncover sites that have plagiarized your content, so you can protect your intellectual property.

Key Features:

  • Check your entire website for duplicate content from across the web
  • Set up daily, weekly or monthly plagiarism alerts
  • Available via web tool

Cost: Free trial; Paid options start at $0.04 per URL check

Client Relations Apps and Tools


28. Nimble


Nimble is the easy way to simplify your contacts database, all in one spot. The app automatically imports your contacts from wherever you have them stored, and then gives you easy access to engage them across many channels.

Key Features:

  • Integrate your Nimble contacts into your calendar, emails, and social networks, including Twitter, Facebook, LinkedIn, and G+
  • Add contact profiles and actionable insights to leverage your contact database
  • Available for iOS, Chrome, Google Apps and via the HootSuite App Directory

Cost: Free trial; Full version from $15/month

29. OneCard


It’s important to carry around your business cards, but it’s even more important to take your digital business card everywhere you go. Enter OneCard, the multi-platform, cross-device digital business card that makes it easy to share your contact details with other smartphone, tablet and computer users (no app required).

Key Features:

  • Design and customize your digital business card quickly and easily
  • Share your OneCard info via text message, email, QR code, URL, and social networks
  • Available for iOS and Android

Cost: Free basic account; Pro version from $12/month

Office and Sales Apps and Tools


30. Podio


Podio takes your office virtual with mobile messaging, sales lead management, meeting scheduling, and other features. Everything is handled via mini apps, each designed to fulfill a task perfectly – and with as little fuss as possible.

Key Features:

  • Access hundreds of Podio apps, designed to track individual types of tasks
  • Modify specific apps to meet your exact business needs
  • Publish progress reports in your social streams, to share with colleagues
  • Available for iOS and Android

Cost: Free Lite version; Podio Teams starts at $9 per employee per month

31. Asana


Even at its best, email is woefully underpowered for team collaboration and task management. Enter Asana, a multi-platform management tool billed as “teamwork without email.” We’re sold!

Key Features:

  • Manage tasks through conversations – easy-to-follow threads that incorporate comments, updates, assignments, and more
  • Assign tasks to individual owners
  • View team members’ tasks, priorities, status reports, and other updates
  • Available for iOS and Android

Cost: From $50/month

32. Yammer


Billed as a private social network platform for business, Yammer connects your company’s marketers in one, central location. You can stay in touch with coworkers via easy-to-follow conversations, ping colleagues with questions, and get your work done faster and more efficiently.

Key Features:

  • Work more efficiently by following colleagues’ progress, crowdsourcing answers from your coworkers, and collaborating on projects via a central platform
  • Create or join existing groups of team members
  • Track topics via conversation threads
  • Available for iOS, Android, Windows Mobile and web platfor

Cost: From $8 per user per month

33. Wrike


Google Apps are an incredible tool, and Wrike gives you an easy way to manage your assets in Google Calendar, Gmail and Google Drive. The app integrates across platforms, incorporating all team members to keep everyone up-to-date on tasks and project management.

Key Features:

  • Easily integrate tasks into your Google Calendar
  • Collaborate on time-tracking, task management, emails, discussions, and other team communications
  • Available via Google Apps

Cost: Free basic account; Wrike Professional from $49/month

34. Mynd


Sometimes, the standard calendar apps just don’t cut it – you need more than simple reminders when things come due. Enter Mynd, a virtual assistant and calendar app that promises to help you get your to-dos done, on time and efficiently.

Key Features:

  • Integrate with all existing calendar apps on your smartphone
  • At-a-glance view of the day’s most critical tasks and interesting information
  • Mynd works with your favorite navigation app to ensure you get to meetings on time
  • Available for iOS and Android

Cost: Free

35. Skype Mobile

Skype Mobile

We can’t imagine collaborative communication and marketing without Skype, which allows you to call contacts, video conference, screen share, send files, and dial landlines for cheap domestic international rates.

Key Features:

  • Receive Skype calls on your smartphone, so you can chat for free without being tied to a computer
  • Communicate with Skype contacts via voice or video chat, and interact via screen sharing, file upload/download, and text chat
  • Available for iOS, Android, Windows Phone, Nokia X, Blackberry and desktop (Mac, Windows and Linux)

Cost: Free

Social Networking Apps and Tools


36. LinkedIn Mobile


Marketers simply cannot avoid LinkedIn: it’s an online résumé, a web portfolio, a social network, and a place to demonstrate your know-how. From your profile to groups to your company page, you should access LinkedIn everyday. And now you can, on your smartphone.

Key Features:

  • Stay up-to-date with clients and colleagues, past and present
  • Participate in group discussions; share company content; answer client questions and more, all from your mobile device
  • Available for iOS, Android, Windows Phone, Blackberry, and web platform

Cost: Free

37. Flipboard


Much more than an RSS reader or a social bookmarking site, Flipboard enables marketers to build beautiful custom magazines on any topic of their choosing. Build your subscriber base as you market yourself as a thought leader, or create magazines loaded with links to helpful resources (and your content).

Key Features:

  • Browse existing magazines or create your own, public or private
  • Drive links to your or your clients’ blogs and websites
  • Available for iOS, Android, Windows Phone and Blackberry

Cost: Free

38. Hootsuite


Manage all (or most) of your social media accounts – or those of your clients – from Hootsuite’s easy-to-use dashboard. Schedule posts and tweets, track engagement, and review analytics all in one place.

Key Features:

  • Connect to your Facebook (profiles & pages), Twitter, LinkedIn, Google+ (business pages), Instagram and other platforms via the social media dashboard
  • Schedule up to 350 automated posts (Hootsuite Pro)
  • Collaborate with a team
  • Generate slick analytics reports in minutes
  • Available for iOS and Android

Cost: Free Trial; Hootsuite Pro from $8.99/month

39. Feedly


Many of the old-school RSS feeders have come and gone, leaving Feedly to provide a sleek and ultra simple solution to catching up on your favorite marketing blogs and news sources.

Key Features:

  • Import any RSS feed from any site with just one click
  • Discover new bloggers and authors in your favorite niches
  • Integrate your Feedly account with social networks for personalized suggestions
  • Available for iOS, Android and via web platform

Cost: Free

40. Buffer


If HootSuite’s interface is too busy, or simply doesn’t meet your needs, try Buffer. This simple app integrates with Twitter, Facebook and LinkedIn to automate your social media posts, interactions and social listening.

Key Features:

  • Write posts in one go, then schedule them to publish throughout the day
  • Auto-shortens links, so you can squeeze more meat into your 140 characters
  • Improve functionality with Buffer extensions for Chrome, Firefox and Safari
  • Available for iOS and Android

Cost: Free basic plan; Buffer for Business starting at $50 per month

41. Social Engage

Social Engage

To leverage social media to its full potential, you have to understand your audience – and have tools to analyze their behavior and demographics. Social Engage does just that, offering one of the best social demographic analysis tools on the market.

Key Features:

  • Engage website visitors by automatically inviting them to connect on social networks
  • Track and personalize new connections’ experiences according to variables you create
  • View social media analytics from one dashboard
  • Available via web platform

Cost: Free except for email delivery fee of $10 per 1,000 recipients

Trade Show Marketing Apps and Tools


42. iLeads


This nifty lead retrieval app uses your smartphone – no more handheld scanners or paper notebooks – to collect leads generated at trade shows. Create contacts and notes, attach actions to both, and do real-time lead analysis to track your progress.

Key Features:

  • Track all trade show leads, no bar scanner required
  • Attach actions and reminders to any contact or note
  • All data backed up and synced to iLeads’ secure website
  • Available for iOS and Android

Cost: Free Demo

43. Shape Business Card Reader

Shape Business Card Reader

There are many business card-reader apps out there, but few are as cost-effective and widely available (cross-platform) as Shape’s Business Card Reader. The concept is simple: use your smartphone or tablet to take a photo of any business card to import a new contact into your address book.

Key Features:

  • Snap a photo, and your smartphone reads & imports business card data into your contacts
  • Scanned cards are stored in a card holder, so you can access details instantly
  • Batch mode allows you to photograph several cards in a row, and save text processing for later
  • Available for iOS, Android, BlackBerry, and Windows Mobile (touchscreen)

Cost: Varies by platform ($4.99 to $9.99)

44. Scan.me


Create and scan QR codes designed specifically for your tradeshow presentations, giving prospects one-click (or, more accurately, one-scan) access to product information, giveaway registration, list signups, and more.

Key Features:

  • A simple code generator helps you create multiple QR codes, including codes to direct scanners to a website, send an email, follow on social media, or even get driving directions
  • All QR codes are hosted online, so you can easily redirect link destinations via your dashboard
  • No design chops required
  • Available for iOS, Android, Windows Phone, Kindle, and desktops (Windows and Mac)

Cost: Free Basic Version; $1.99 full-featured version

45. Splashtop Whiteboard

Splashtop Whiteboard

Forget boring slides and cookie-cutter presentations: Splashtop Whiteboard gives you the tools to make interactive presentations – and improvise as you go. You can even hand the presentation over to a prospect, who can view, annotate and even collaborate on your whiteboard.

Key Features:

  • Perform quick edits and annotations with gestures
  • Connect remotely to your home desktop
  • Incorporate multimedia content, including music, Adobe Flash, and movies
  • Available for iOS, Android and Windows 8

Cost: Free Trial; Splashtop Business: $60 per user per year

46. Refresh


Think of Refresh as a socially supercharged contacts app. Get insights on any new acquaintance by aggregating social media data, and ultimately create a list of actionable talking points based on your contact’s interests.

Key Features:

  • Add notes with important facts – say, a birthday or children’s names – that you can reference at a moment’s notice, to make a lasting and positive impression
  • Discover interesting tidbits about new contacts, and dig up what (and who) you have in common
  • Available for iOS

Cost: Free

47. Ustream Live Broadcaster


If you’ve ever wanted to share trade show presentations and other information with off-site colleagues or clients, the Ustream Life Broadcaster does just that. With Ustream, your mobile device doubles as a live-stream broadcast to several devices and web portals.

Key Features:

  • Stream events live to other mobile devices, connected TVs (like Roku or AppleTV), your website, your Facebook page, or your Ustream channel page
  • Audience size is unlimited
  • With Ustream Pro, you can add your logo, eliminate ads, and perform other extras
  • Available for iOS and Android

Cost: Free Trial; Ustream Pro plans from $99 to $999 monthly

Other Must-Have Marketing Apps and Tools


48. Expensify


No one loves creating expense reports, but Expensify at least promises to make them “not suck.” The app’s simplified expense reporting makes it easy for employees to report expenses; for you to approve expenses; and for your team to export your expense info into whatever accounting software you use.

Key Features:

  • Automatically import credit card transactions, and quick enter cash payments
  • Record reimbursable expenses, like mileage, business lunches, and time
  • Code your expenses to clients, GL accounts, projects, and other customizable fields
  • Available for iOS, Android, BlackBerry, and Windows Phone

Cost: Free

49. Pipedrive


This excellent sales CRM app is like a power tool for your sales funnel, leading you effortlessly down the pipeline to more (and more profitable) sales. The Pipedrive dashboard gives you an overview of all your sales activities, from ideation to meetings to proposals to accepted offers.

Key Features:

  • Lay out your sales pipeline by stages, so you can track any prospect and involved team members
  • Zoom in on any product, timeline or team member to add notes and filter by additional data
  • Available for iOS and via browser interface

Cost: Free trial; full version $9 per month

50. iMargin Professional

iMargin Professional

When it comes to on-the-fly calculations, estimations, and currency exchange, it can be difficult to accurately calculate your profit margin. iMargin Professional makes it easy.

Key Features:

  • Exchange between currencies, calculated based on the latest exchange rate or your manual input
  • Switch between iMargin and iMarkup, depending on situational needs and goals
  • Available for iOS

Cost: $4.99

51. Podcast Apps


Podcasts are one of the best ways to stay in touch with the marketing industry, from traditional print methods to SEO and other online considerations. There’s a podcast for almost any topic under the sun; you just need an app to help you discover, filter, download and organize your subscriptions. Try Downcast (iOS), Beyondpod (Android), or Podcast Lounge (W8).

Key Features:

  • Search for podcasts relevant to your niche and marketing interests
  • Set up automatic downloads to your smartphone, so you can listen to your favorite podcasts anytime, even when you’re not online
  • Available for iOS, Android and Windows Phone.

Cost: Varies by platform

52. Xero


This convenient and user-friendly business financial suite makes accounting and invoicing easy.

Key Features:

  • Grant system access to your team and accountant
  • Connect your bank accounts and Paypal to auto-import and categorize transactions
  • Send invoices from within Xero
  • Available for iOS, Android and via web browser

Cost: Free trial; Paid version starting at $9/month