7 Ways Truss Displays Can Boost Your Trade Show Success
Nov 23, 2016 | by Mike Weimar | Category: Trade Show Display ProductsIf you’re looking to take your trade show booth to the next level, a truss display might be the ideal option for your company. Truss booths are perfect for making an impact and attracting attention at trade shows. The iconic framework design of a truss exhibit will portray you as an expert exhibitor, and help take your branding to new heights. There are truss exhibit options available to fit any budget and booth size. Considering a truss exhibit for your next display could be just the thing to increase your trade show success.
- Double decks will give you the upper hand
Double deck trade show displays are easily the most impressive displays in any conference hall. They place your logos and banners far above your competitors, and give your booth visitors an impressive view of the show floor below. Truss exhibits are designed to bear a significant amount of weight, so you can feel secure that your display will support the large amount of foot-traffic your booth will attract. You’ll be able to fill your truss booth with as many visitors as possible in order to generate more leads or sales for your business.
- Rental options available
If you are new to exhibiting or are not sure which style of truss booth is right for your company, renting a display might be the best option for you. Renting a booth is the easiest and least expensive way to get the benefits of a truss display with the least amount of work. You can design the perfect trade show booth and banner graphics, and have the entire exhibit delivered to your trade show event. Renting a booth will allow you to order the perfect display without the stress of setting up or dismantling it. With a rental display, professionals can set up and tear down your display so you can focus on the logistics of managing your booth at the event.
- Additions are simple
It is easy to add onto a truss display as your company builds its exhibit marketing program. The more business your displays bring in, the more valuable trade shows will become to your marketing strategy. Truss displays are a great option for companies that exhibit frequently and are looking to grow in the trade show industry. Their industrial design is perfect for adding on or modifying to expand your booth. A truss display is an investment in your future as an exhibitor because you can adapt it as your marketing campaigns change.
- Floor plans to fit any business model
There are many different floor plans for truss display booths. Depending on your industry and your business’s product or service, some designs might be a better fit than others. For example, truss booths with open, symmetrical designs might be better for companies looking to host product demonstrations. If your company provides a B2B service, a truss display with a large back wall and graphic space might be a better fit. No matter what type of business you have or industry you are in, there is a truss exhibit design to meet your needs.
- Extensive graphic space
Truss booths have some of the largest graphic space of any type of trade show display. Both double deck and standard height truss exhibits include graphics that will look great against the frame’s modern, industrial design. Work with a design professional to create graphics that will make a statement and help you stand out to grab the attention of trade show attendees. Trade show exhibits are only as good as their graphics, and a truss display is the perfect way to showcase them.
- Exclusive meeting and demonstration areas
Truss booths give you the unique opportunity to build a three-dimensional space that will attract an audience. Unlike other display options, truss exhibits allow you to build areas where you can interact with your potential clients in a more intimate setting. Creating a private conference room within your trade show space will give your booth an exclusive feel. Meeting with potential clients one on one will allow your booth staff to focus their attention on closing important deals. There are many different options for conference and demonstration rooms using truss exhibits. Adding seating to your conference area will help you create a comfortable atmosphere that will give your visitors a place to relax as they learn more about your business.
Truss booths are also perfect for product demonstration areas. If you business is promoting a new and exciting product, hosting demonstrations periodically throughout the trade show is a great way to build excitement. Many truss exhibit designs have large open areas on the ground floor that will allow audiences to gather from multiple angles. These booths’ impressive design will add to the spectacle of your demo and create the perfect space for your showcase.
- Illuminate your brand with track and LED lighting
Most truss exhibits offered by Iconic Displays include track lighting systems that will add the finishing touches to your display. Illuminate your graphics with rows of bright lights to attract more attention than ever. The metal finish on truss exhibits catches the eye when lit up, and will give your display a professional glow. Track lighting systems look great from across the trade show floor, and will help your brand stand out.
Iconic Displays offers a wide variety of truss display booths for both purchase and rental. We can work with you every step of the way to develop a stunning trade show exhibit. Give us a call today to discuss how a truss booth can help you gather more leads than ever at your next event.