17 Ways to Get the Most out of Your Next Small Business Trade Show
Trade shows are a great way to showcase everything your company has to offer. They’re also golden opportunities to learn from your peers and find out about new market trends. But to get the most out of a small business trade show, you have to invest some thought ahead of time. Here are the 17... READ MORE
Learn To Win At The Trade Shows With Books Written By The Experts
Whether you’re just starting out or you’re a pro, there’s always room for improvement if you want to get the best bang for your buck when working the trade show circuit. Before you throw down your hard-earned cash on a booth, do your research! You can start now by reading the top-rated books by authors... READ MORE
Sales Energized Trade Shows (Post 7 – Post Show)
After the show you’ll want to pay close attention to both lead distribution and lead follow-up. This is super important since one of the key reasons you’re exhibiting is likely for lead generation. Yet this all important step often gets lost in the rush to move on to the next high priority item on your... READ MORE
Sales Energized Trade Shows (Post 6 – Show Time)
Once again the show objectives should serve as your bible for creating your show specific training plan. Make sure that you’re specifically training on the focus areas for each particular show. You’ll want to determine the key takeaways for each target group that you’re focusing on at a particular show. These takeaways, or “messages” should... READ MORE
Sales Energized Trade Shows (Post 5 – Outreach)
So now that you’ve done all the hard work to create a sales energized annual trade show plan, along with all the show specific priorities and details, and now that you’ve obtained sales management buy-in and have individuals assigned to work with you, it’s time to begin the all important outreach program! This program should... READ MORE
Creating a Sales Energized Trade Show Plan – post 4 – Prioritization
Another key task in setting mutual goals is to prioritize. This is always difficult since lots of folks will have their own agendas and it will be up to you and your boss to clearly weed thru all the suggestions and clearly prioritize the show objectives. Categorizing into the groups shown below is a useful way... READ MORE
Magician “Al the Only” – entertainment for trade shows and more
Business clients agree that Al The Only works magic when it comes to entertaining their employees and customers. A full time professional magician for over two decades, Al has been featured in many local publications and magazines such as “Crain’s Small Business”, “Money”, and “Success”, for his work in Corporate America. Although he typically performs... READ MORE
Creating a Sales Energized Trade Show Program (Post 3 – Sales Buy In & Planning)
So I’m sure you’re thinking “all of this sounds great, but our sales group is really hard to deal with (or maybe overworked already, or won’t return my calls, or at war with marketing, or —- lots of other reasons). So if you and your marketing department have a great relationship with sales then consider... READ MORE
Creating a Sales Energized Trade Show Program (Post 2 – Key Focus Areas)
OK. So hopefully everyone is on board now with the importance of a “Sales Energized Trade Show Program”. Now you’re probably thinking thru your own unique situation and how you might bring your sales team into your trade show program. And you’re probably thinking about all the reasons this might be hard to do. Well... READ MORE
Creating a Sales Energized Trade Show Program (Post 1)
I had the pleasure of teaching a class at Exhibitor Live 2017 in Las Vegas this year on the topic of “Creating a Sales Energized Trade Show Program”. The class was very well received and so I’m sharing the talk via a series of blog posts with everyone who wasn’t able to attend the show.... READ MORE