DNC Backwall Disaster

No disrespect to the DNC, but the backwall at their major press conference on Sunday Feb 26th, was an Epic Fail! The goal of a media backwall is to provide a positive brand image via a portable backdrop. These backdrops are extremely visible since they’re positioned directly behind the speaker and in this case will... READ MORE

If you’re planning for your company’s first trade show booth, you might have many more than five questions. In fact, you might feel so overwhelmed you don’t even know who to direct your questions to! It’s important to do your research ahead of time, and get all the answers you need before investing in your... READ MORE

ExhibitorLive is the ‘trade show for the trade show industry” and is the one and only place to see the latest trends in the Exhibit industry. The one clear trend that jumped out at me from this show was the strong shift to backlit trade show displays. Backlit displays have clearly moved from a “cool... READ MORE

In a perfect world, every outdoor event would be set in ideal weather conditions: on a bright and sunny day, with little to no breeze, and solid, dry ground to support your stunning company display. But let’s be realistic, there is a good chance that at least one of the natural elements might not work... READ MORE

Truss trade show displays have an industrial, modern look that has become a staple for businesses looking to create a stunning exhibit. Truss booths aren’t only for large companies with years of trade show experience, they can be scaled and customized to fit into smaller booth sizes as well. If you are working within a... READ MORE

Many companies are intimidated by the cost of exhibiting at trade shows. However, trade shows can prove to be extremely cost effective for lead generation, brand development, and increasing sales. Creating an attractive exhibit should be looked at as an investment in your company’s future. If you are smart with your exhibit design, there are... READ MORE

Whether you already have a functioning, cohesive brand or are just starting to piece together your company image, trade shows can be a great way to build a following for your business. Branding is essential for any company, especially those in competitive industries. Whether you are selling a product or offering a service, it is... READ MORE

A 20 by 20 foot trade show booth might seem like a large area to fill even for experienced exhibitors. If you are used to designing a trade show display for a standard 10 x 10 space, you will have four times the area to work with when you expand up to 400 square feet.... READ MORE

You know them– the companies that go all-out at the same trade shows year after year. The ones with huge, prominent spaces that are somehow always empty. Rather than looking at tradeshows as just a showcase for your logo, your business should view them as a playground in which to entertain, educate, and interact with... READ MORE

Any display expert will tell you that successful design practices are rooted in psychology. There are certain tricks and best practices you can incorporate into your next trade show booth design to draw in more visitors and generate more leads. At Iconic Displays, we offer some of the most exciting new design trends on the... READ MORE