How to Plan a Trade Show Event in 10 Easy Steps

Planning your first trade show event? Looking to improve your exhibiting experience but don’t know where to start? There are hundreds of articles on how to plan out your next trade show, but we have narrowed it down to ten easy steps for any type of business looking to exhibit. Trade shows can be a... READ MORE

The shipping and transportation of your display can make or break your company’s success at a trade show. The more complex your booth design, the more puzzle pieces you are responsible for, and the more room for error. Shipping your trade show booth doesn’t have to be a complicated process if you plan far enough... READ MORE

Staying organized before, during, and after a trade show is crucial. Whether it is your first time exhibiting or you have attended many trade shows, often information ends up slipping through the cracks or important things get left behind. Taking steps to stay organized during your trade show experience will help things run as smoothly... READ MORE

If you’re planning for your company’s first trade show booth, you might have many more than five questions. In fact, you might feel so overwhelmed you don’t even know who to direct your questions to! It’s important to do your research ahead of time, and get all the answers you need before investing in your... READ MORE

When your next trade show is almost a full year away, it can be hard to stay on track with planning and preparing. But every experienced exhibitor will tell you: it’s much easier (and less stressful) to plan out your next show using a realistic timeline. Spacing out your trade show tasks will allow you... READ MORE

You know them– the companies that go all-out at the same trade shows year after year. The ones with huge, prominent spaces that are somehow always empty. Rather than looking at tradeshows as just a showcase for your logo, your business should view them as a playground in which to entertain, educate, and interact with... READ MORE

Are you gearing up for your company’s next trade show? Whether it’s your very first trade show or you’ve attended dozens of these events in the past, there’s always room for improvement when it comes to getting organized. Iconic Displays is a leader in trade show displays and discount exhibit rentals, and we know just... READ MORE

One of the key reasons for exhibiting at a trade show is to generate leads for your sales force. It’s important to have a detailed plan in place for lead capture and lead dissemination prior to starting your show. You should put a written process in place for lead capture and follow-up prior to the... READ MORE

Understanding the Exhibitor’s Manual The Exhibitor’s Manual is one of the most important documents you’ll need for your trade show planning efforts.  The Exhibitor Manual is published by the show producer in conjunction with the General Contractor (Show Management) which is generally either GES, Freeman, or Champion.  This post outlines the key sections of the... READ MORE

Trade Show Display Shipping Basics There are three elements of freight handling to be aware of. The first is shipping to the show venue itself. The Exhibitor’s Manual will provide detailed shipping address and booth labeling instructions. It’s critical that you put your company name and booth number on your shipping labels to ensure that... READ MORE