5 Critical Strategies to Marketing Your Trade Show Successfully
Have you ever shown up to a Trade Show and noticed that none of your current customers or target customers are present? Why is that? Well, about one year ago, I was two years into an Event Marketing position and suddenly became aware of something that most marketers would think was obvious. That revelation was... READ MORE
9 Ways to Prepare to Market Your Business at a Trade Show
Getting ready for a trade show is a complex process that requires you to use a broad range of trade show marketing ideas to generate new clients. As with many areas of business, the key to success is to plan everything so that you can stay organized and have everything ready by the day of... READ MORE
Making the Most of Your Trade Show Opportunity
So you’ve booked a site at a trade show. Good for you! The experienced and seasoned trade show participant knows it’s important to market your attendance leading up to the event, but some of you may not know why. Here I’m going to give you the tips of making the most of your trade... READ MORE
Your Thought Process about Trade Shows May Be Wrong
Tradeshows can be a vital component of your overall marketing efforts, but if not correctly executed, the show itself along with the time, resources, and budget allocated can go to waste. So, while you are spending time figuring out which products to highlight, what color to make the backwall, and how many interns to hire... READ MORE
How to Make Your Next Trade Show Profitable
Trade show marketing and planning begin as soon as you get the registration e-mail for a show your company will attend. Of course, that first decision to attend or not depends on your goals, your budget and your synergy with the expected attendees. If you have participated in the show before and will be returning... READ MORE
17 Ways to Get the Most out of Your Next Small Business Trade Show
Trade shows are a great way to showcase everything your company has to offer. They’re also golden opportunities to learn from your peers and find out about new market trends. But to get the most out of a small business trade show, you have to invest some thought ahead of time. Here are the 17... READ MORE
Learn To Win At The Trade Shows With Books Written By The Experts
Whether you’re just starting out or you’re a pro, there’s always room for improvement if you want to get the best bang for your buck when working the trade show circuit. Before you throw down your hard-earned cash on a booth, do your research! You can start now by reading the top-rated books by authors... READ MORE
Sales Energized Trade Shows (Post 7 – Post Show)
After the show you’ll want to pay close attention to both lead distribution and lead follow-up. This is super important since one of the key reasons you’re exhibiting is likely for lead generation. Yet this all important step often gets lost in the rush to move on to the next high priority item on your... READ MORE
Sales Energized Trade Shows (Post 6 – Show Time)
Once again the show objectives should serve as your bible for creating your show specific training plan. Make sure that you’re specifically training on the focus areas for each particular show. You’ll want to determine the key takeaways for each target group that you’re focusing on at a particular show. These takeaways, or “messages” should... READ MORE
Sales Energized Trade Shows (Post 5 – Outreach)
So now that you’ve done all the hard work to create a sales energized annual trade show plan, along with all the show specific priorities and details, and now that you’ve obtained sales management buy-in and have individuals assigned to work with you, it’s time to begin the all important outreach program! This program should... READ MORE