How to Use A Marketing Calendar to Organize Trade Show Events

Trade shows give you opportunities to reach more people who are interested in your products or services. A marketing calendar can help you plan your trade show events for the year. This type of schedule displays your campaign start and end dates, critical marketing-related meetings, and marketing events such as trade shows. Use these tips... READ MORE

Have you ever shown up to a Trade Show and noticed that none of your current customers or target customers are present? Why is that? Well, about one year ago, I was two years into an Event Marketing position and suddenly became aware of something that most marketers would think was obvious. That revelation was... READ MORE

Getting ready for a trade show is a complex process that requires you to use a broad range of trade show marketing ideas to generate new clients. As with many areas of business, the key to success is to plan everything so that you can stay organized and have everything ready by the day of... READ MORE

  So you’ve booked a site at a trade show.  Good for you!  The experienced and seasoned trade show participant knows it’s important to market your attendance leading up to the event, but some of you may not know why.  Here I’m going to give you the tips of making the most of your trade... READ MORE

Tradeshows can be a vital component of your overall marketing efforts, but if not correctly executed, the show itself along with the time, resources, and budget allocated can go to waste. So, while you are spending time figuring out which products to highlight, what color to make the backwall, and how many interns to hire... READ MORE

Trade show marketing and planning begin as soon as you get the registration e-mail for a show your company will attend. Of course, that first decision to attend or not depends on your goals, your budget and your synergy with the expected attendees. If you have participated in the show before and will be returning... READ MORE

Trade shows are a great way to showcase everything your company has to offer. They’re also golden opportunities to learn from your peers and find out about new market trends. But to get the most out of a small business trade show, you have to invest some thought ahead of time. Here are the 17... READ MORE

Whether you’re just starting out or you’re a pro, there’s always room for improvement if you want to get the best bang for your buck when working the trade show circuit. Before you throw down your hard-earned cash on a booth, do your research! You can start now by reading the top-rated books by authors... READ MORE

Once again the show objectives should serve as your bible for creating your show specific training plan. Make sure that you’re specifically training on the focus areas for each particular show. You’ll want to determine the key takeaways for each target group that you’re focusing on at a particular show.  These takeaways, or “messages” should... READ MORE