9 Ways to Prepare to Market Your Business at a Trade Show
Getting ready for a trade show is a complex process that requires you to use a broad range of trade show marketing ideas to generate new clients. As with many areas of business, the key to success is to plan everything so that you can stay organized and have everything ready by the day of... READ MORE
Your Thought Process about Trade Shows May Be Wrong
Tradeshows can be a vital component of your overall marketing efforts, but if not correctly executed, the show itself along with the time, resources, and budget allocated can go to waste. So, while you are spending time figuring out which products to highlight, what color to make the backwall, and how many interns to hire... READ MORE
5 Most Common Trade Show Mistakes
Even the most experienced trade show exhibitors will tell you: there is always something that can go wrong. From electrical requirements, to booth restrictions, to labor rules, to pre-show mailers, there are a lot of components to keep track of. At Iconic Displays, we can help you make the most of every trade show experience... READ MORE
CES Trade Show Las Vegas – Bigger & Better Than Ever
The International Consumer Electronics Show held annually in Las Vegas Nevada is one of the largest and longest running trade shows in the United States. The CES show has grown dramatically from the first show in 1967 in New York City with 17,500 attendees to last year’s show which had over 170,000 (one hundred and... READ MORE
Marketing Communications Career Guide: How to Break Into Marcom
Iconic Displays is a leading provider of portable trade show displays and rental exhibits for companies of all sizes. We provide concierge level service, top quality design and print services, and price matching. So partner with Iconic Displays for your next trade show and leave the worrying to us. If you’re considering a career in... READ MORE
Event Marketing a Proven Strategy – Even online experts agree!
Interesting article I read today from an online marketing expert pointing out the fact that Event Marketing is a proven B2B marketing tactic. He sites a study last year from InsideSales.com that found that Event Marketing is the second most effective B2B marketing tactic in driving leads and building brand awareness. And as PPC... READ MORE
52 Must-Have Apps and Tools for Marketing Pros
If a marketer does it, chances are a developer has made an app for it. From task management to time-tracking to social media management to website usability, the worldwide web is overflowing with online tools, mobile apps, and desktop programs designed to help you work better, harder and more efficiently. Here are our picks for... READ MORE
Top 30 Event Management Degree Programs
Iconic Displays is a leading distributor of top tier trade show display products ranging in size from 10 foot backwalls to large 2-story double deck exhibits and everything in between. We’re an innovator in the trade show industry with new products like our line of BriteBox LED backlit displays and our line of Double Deck... READ MORE
8 Great Ways to Personalize Your Portable Display
Trade shows, job fairs, product launches and other settings where many vendors battle for attendees’ attention can be great for brand building and lead generation but they’re not inexpensive. The total costs of space, exhibit displays and graphics, travel, marketing materials and follow up can add up quickly, so participants have to ensure that their... READ MORE
10 Great Travel Tips for the Trade Show Warrior
Traveling to various trade shows around the country can be a hectic and time-consuming experience. It can also drain your wallet if you’re not careful. Hopefully you’ve done a good job of planning and budgeting for your trade show. However, there are many hidden fees that can quickly force you to spend $100 to $200... READ MORE