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A 20 by 20 foot trade show booth might seem like a large area to fill even for experienced exhibitors. If you are used to designing a trade show display for a standard 10 x 10 space, you will have four times the area to work with when you expand up to 400 square feet. A larger area can be a great opportunity to bring even more attention to your brand and help collect more leads, but it can also be more difficult to develop a cohesive design. The booth space is more expensive and the stakes are higher with a 20 x 20 foot trade show booth space. But on the bright side, you have more room to work with! So get creative and consider some of the following design tips for getting the most out of your space.
Turnkey Truss Rentals
Truss displays are a staple of the trade show industry. The exposed metal and geometric design are iconic in many types of conferences and events. All sizes of truss display have this identifiable style, but they are especially good for large booth spaces. There are many different styles of truss booths to choose from, so you can be sure to select one that fits well with your brand and company strategy. If you need your booth to be accessible from multiple sides, require large hanging banner space, or need lots of rigging for overhead lighting, there is a truss booth design for you. Turnkey rental packages like the ones offered by Iconic Displays are the perfect option for companies wanting a stunning trade show booth without breaking the bank. Rentals often include shipping, set up, and dismantling of the truss display, and are customizable with all kinds of booth accessories.
Double Deck Displays
If trade shows are important to your company’s success, you may want to embrace the “go big or go home” philosophy at your next event. A double deck display is a great way to make a statement and attract more booth visitors than ever. Incorporating a second story into your trade show booth is the perfect way to fill up a large booth space while still getting the most out of your square footage. Double deck truss display rentals will help bring your branding to a whole new level. The second story access will create an air of exclusivity for your booth visitors as you invite them to close important deals in elevated meeting areas.
Elevate Your Banners
If a double deck booth is just outside of your budget, there are plenty of other ways to take your branding to new heights. With a 20 x 20 foot booth space, you have the option to display your logo above the heads of show attendees, making it visible from across the trade show floor. Many 400 square foot booth designs, like the ones available from Iconic Displays, have spots for elevated banner signs. Both truss booths and modular displays have room for display headers in which you can feature your company graphics. Elevating your logo is a great way to increase your brand awareness at the show and stand out from your competitors without extending your budget too far.
Make it Modular
Modular displays are a great option for 20x 20 trade show booths. Modular displays feature fresh, modern designs, and the included graphics packages will make sure that your printed backdrops and banners are of the highest quality. Modular displays also are designed to be used in multiple configurations at different trade shows. So if you need a 10×20 booth at some shows and a 20×20 booth at another, a modular exhibit is a great choice. Working with a design consultant to develop a unique, stunning modular design is a great way to ease the stress of figuring it out on your own.
Trade Show Booth Flooring
Opting for a larger exhibit booth will give you the opportunity to truly create an interactive space for your visitors. A key element to any trade show booth, especially those with more square footage, is the flooring. Though it is commonly overlooked, incorporating custom flooring into your booth will help draw in more visitors than ever. Selecting the right flooring for your booth will help add the finishing touch to your design as well as provide a comfortable space for attendees. Many different flooring options are available by the square foot for comfort, branding, and style. Booth flooring is just the thing to give you an extra edge on your competitors at your next trade show event, and it will really stand out in a 20×20 foot space.
Choose the Right Accessories
You don’t want to fill your trade show booth with mindless clutter, but 400 square feet is a lot of room to use. Choosing the right accessories for your larger booth space is hugely important. You can create an exhibit that is balanced, attractive, and effortless. Incorporating too many or too few accessories can make your booth feel disjointed and subconsciously affect the interest of your visitors. Of course, you want to be sure you have your basics covered. Whether you are renting or purchasing a display, be sure you have enough lighting, banner space, and at the very least one podium for your event staff. From there, you can choose to amp up your design with monitors, workstations, or additional standing podiums. You might also choose to include tables and chairs to create a meeting space for potential clients and give them a place to rest. The right booth accessories can allow your booth staff to reach out on a much more personal level and put your visitors at ease.
Though they are more expensive to rent, a larger booth space will allow you to make much more of an impact on the trade show floor. The increased square footage also means more room for creative design. Your company should make the most out of a larger exhibit space by working with a design professional to create a truly immersive experience. Give Iconic Designs a call today to discuss your company options for your next 20×20’ trade show display.