How to Use Space Wisely & Streamline Your Trade Show Display

You know them– the companies that go all-out at the same trade shows year after year. The ones with huge, prominent spaces that are somehow always empty. Rather than looking at tradeshows as just a showcase for your logo, your business should view them as a playground in which to entertain, educate, and interact with people.

In many ways, bigger doesn’t always mean better with trade show displays, and our design experts at Iconic Displays can work within your budget to build a portable display that will leave a lasting impression without breaking the bank. There are plenty of tips and tricks out there to get your company noticed at your next trade show event no matter what size space you have.

Pop up and fabric displays are one of the easiest ways to streamline your trade show display and reduce your set up and tear down time. They have quickly become an industry staple, and are great if you are in a rush or working within a restricted budget. Pop up and fabric trade show displays offer the same impressive, wall-height graphic space at a fraction of the cost of other display systems. They are available in different types of fabric depending on your budget and quality requirements. Backlit fabric displays are also a great way to make a statement in a relatively small space. They don’t take up any more room than a regular pop up display, and can help you steal attention away from your competitors’ booth from across the trade show floor.

Other displays can be difficult to set up, and have heavy, complicated parts to assemble (after you’ve already struggled to get it there). Pop-up displays are a simple and effective way to ease the stress of exhibiting without compromising on graphic space. One of the most underrated options for trade show booths are tabletop displays. Yes, wall height graphics are attention grabbing, but table top displays help give your booth more of an interactive feel. Trade show events aren’t all about advertising– they are about networking and getting to know people. Table top displays create more of a hands-on feel in your display space.

They can be great to supplement product displays and provide more information about your company. Table top displays add a whole new dimension to the visual component of your display. Emphasizing the three-dimensional nature of your booth will help invite visitors into your space to interact with your staff. Having an attractive table top display will create a tangible feel in your trade show booth, even if your business doesn’t produce a product. Similarly, investing in portable accessories for your trade show booth can help you minimize hassle without compromising quality. Trade show booth vendors like Iconic Displays offer a wide variety of display and booth accessories to add to your space. Modular counters and podiums are a great way to add to the visual space of your booth. Most counter accessories are easy to set up and tear down. Podiums are also perfect for increasing your visual graphic area without needing to invest in a larger booth space. According to Exhibitor Magazine, the average trade show booth space costs about $21 per square foot. Furthermore, over 33% of the average company’s trade show budget goes towards the space rental. It’s important that your company decide on a few key pieces that are easy to transport and set up for your booth.

Getting carried away with booth accessories can make your booth design appear cluttered. Because of this, hanging displays and banners above your booth space are great ways to expand your brand’s visibility without buying more square feet of space. Emphasizing simplicity in your design will allow plenty of visitors to make their way around your booth.

Another great way to display more information about your business in a confined space is by using a video monitor. Interactive workstations also work well for smaller booth spaces because they allow for booth visitors to interact with your company and control their flow of information. Aside from square-footage costs, another expense that can add up is the cost of shipping.

If your business invests in a traditional custom display system constructed from plywood and laminates, your shipping costs are going to be significant. Exhibitor Magazine approximates that up to 9% of a company’s trade show budget goes to shipping expenses. Being smart when it comes to planning the transportation of your trade show display can help you allocate your budget elsewhere.

Deciding on a trade show display that includes shipping and transportation in the initial cost will help you avoid any surprise expenses when the date arrives. Turnkey display rentals are also a great option to save on shipping, because they include everything you need to set up your show booth. Make sure you’ve got all of your shipping and transportation costs accounted for, and save where you can by selecting portable display options. There are plenty of ways you can make an impressive statement at your next trade show without breaking the bank on a large booth space.

Making smart choices when designing your booth can help ease the stress of exhibiting and help you invest your funds into bettering your brand and your company. Pop ups, fabric displays, table top displays, hanging banners, and video monitors are all great ways to make the most out of even the smallest booth space. Reduce your shipping and display costs without compromising on quality and design by calling one of Iconic Display’s experts today.