5 Ways to Build Your Brand with a Trade Show Display

Whether you already have a functioning, cohesive brand or are just starting to piece together your company image, trade shows can be a great way to build a following for your business. Branding is essential for any company, especially those in competitive industries. Whether you are selling a product or offering a service, it is important that your audience has a clear idea of your business vision. Trade shows are the perfect opportunities to showcase your business in an interactive space. Exhibiting at a trade show is a great way to develop your brand and make valuable industry connections. The following five tips can help you design a trade show booth that presents your brand in an attractive and cohesive way.

1. Get started early

Planning ahead when it comes to your trade show display is important, especially if you are new to exhibiting. Giving yourself as much time as possible to do your research will pay off in the long run. There are so many trade shows across the country in various industries, you want to be sure to exhibit at the events that will be most profitable to you. Before you even decide on a show to exhibit at, you should have a clear understanding of your business vision, your competitors, your industry, and any big players you would potentially like to network with. You should also have a clear idea of your target audience, and what people would expect or like to see from a trade show exhibit by you.

2. Be conscious of layout & design

When you are first selecting your trade show booth, you should know that some display designs work better than others depending on your business and industry. Some designs are more iconic in certain industries. For example, truss booths might be better for large, product demonstration spaces, whereas a graphic-heavy pop up display might be better for a tech software company. Depending on your business, you should plan out how you expect visitors to interact with your brand. Do they need lots of open floor space to move around? Would they be more attracted to large images and graphics? Do you need lighting, or would you benefit from secluded conference spaces? Asking these questions about your audience will help you develop a booth that is functional and attractive.

3. Use booth accessories wisely

Just like the display layout, some accessories might work better in your booth than others. There are a wide variety of exhibit accessories available to add the finishing touches to your space. Literature shelves, standing podiums and counter tops, backlit displays, and hanging displays are all great options for booth accessories for your next trade show booth.

4. Develop a color scheme

If you are looking into trade show exhibiting, chances are you already have a business logo and some printed marketing materials developed. However, designing an attractive business card is very different from designing a three-dimensional promotional space. You don’t want to just plaster your company logo all over your back wall, but you also shouldn’t leave too much empty, blank space. Your color scheme should be developed based on your logo colors.  Choosing one of two main colors and two softer, complimentary colors will help you create a color palate that fits with your logo and creates a bright, inviting atmosphere.

5. Make the most of graphics and images

Along with your color scheme, your graphics and images will also have to align with your company brand and overall business vision. If your business goals include bringing people together, images of people smiling together might be a good idea. If you business is product-oriented and you are showcasing the latest version at the upcoming show, be sure to use its image on your display back wall. Select images that are high resolution and provide a good visual representation of your business values and vision. Working with a design professional to format and print your graphics is the safest option for creating an attractive, cohesive space. You’ll want to be sure that everything fits correctly and looks great ahead of time in order to avoid any last-minute printing issues. Your back wall graphics, hanging banner signs, and printed company literature should all include similar color schemes and graphics in order to present a consistent, branded aesthetic.

Developing a brand over time can be time-consuming, but it is an important part of building a credible business and a devoted following. Trade shows can be a great way to raise awareness about your product or service, and developing a booth that showcases your brand effectively is very important. Be sure you are getting the most out of your next exhibit by giving Iconic Displays a call today and working directly with our design professionals.