Today more people than ever use content marketing to promote their businesses. That's a fact of life that isn't going to change anytime soon. But is it possible to use content marketing to get the word out about your next trade show event? You better believe it is, and if you keep reading, we'll show you what you need to do to pull it off.
Six Easy Ways to Craft the Right Content Strategy to Make Your Next Trade Show Event a Profitable One
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DEFINE YOUR GOALS
It's important to define what you want to achieve in the event well in advance of the show. Then you need to determine the steps that you need to take to make that goal a reality.
LEARN ABOUT YOUR AUDIENCE AND THE INDUSTRY
Research is the toughest part of succeeding in marketing, so skip this step at your harm. It's vital that you become proficient at baiting the hook to suit the fish. The only way to do that is to get into the heads of your audience well in advance of your trade show.
An excellent tool to use to get that research is Google Alerts. Set it up to watch all the main phrases your prospect use online when talking about your industry. It won't take long for you to figure out relevant content ideas for your next content piece.
LEVERAGE YOUR EXISTING CONTENT
Find out the content that has brought you the most exceptional value in the past. Your potential starting point is Google Analytics. On Google Analytics, check out which blog posts or pages generated the most traffic.
Chances are good you will already have a lot of content on your site related to what you find with Google Alerts. Update this material, so it is in alignment with what interests your prospects.
CHECK OUT CONTENT FROM INDUSTRY LEADERS
Once you get to this point, it's time to research the content leaders in your industry post. Why reinvent the wheel if you don't have to? These influencers have their hand on the pulse of their readers and can help you come up with ideas fast. The best tools to use here are BuzzSumo, Ahrefs, and SEMrush.
USE DIFFERENT CONTENT TYPES
You should also consider incorporating different content types in your strategy. A short quality video can do wonders to grabbing the attention of your prospects. The same goes with simple infographics, similar to the one you're reading now. You can share this extra content online before the event to get people interested. Doing this will also set you apart from the other event sponsors.
START A HASHTAG CAMPAIGN ON SOCIAL MEDIA
Nowadays, trade shows have unique hashtags and are one of the best opportunities to engage with attendees before the event. Use hashtagify.me, hashtracking.com, or tweetchat.com to find the right hashtags you need to use.
IN CONCLUSION
It is possible to use content marketing to get a more significant ROI from your next trade show event. If you follow everything we shared, you'll be well on your way of making that goal a reality.
