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5 Tips to Get Organized for Your Next Trade Show
2 min read
Are you gearing up for your company’s next trade show? Whether it’s your very first trade show or you’ve attended dozens of these events in the past, there’s always room for improvement when it comes to getting organized. Iconic Displays is a leader in trade show displays and discount exhibit rentals, and we know just about everything there is to know about preparing for a show. Here are 5 simple organization-improving tips that will help you to feel prepared for your big event.
- Decide whether you want to rent your displays or buy your own. Many small companies prefer to rent their trade show exhibit because it’s a convenient, hassle-free way to get to and from the show. Our skilled team will customize your display and deliver it to the venue on the day of the show, and we’ll also tear it down and ship it back to our facility once the show is over. If you frequent a lot of trade shows, however, you may save money by simply investing in your own displays. Iconic Displays offers a variety of modular displays, pop-up displays, truss displays and many other styles.
- Gather your promotional materials. Any good trade show participant knows that it’s all about the promotional materials that you hand out to potential customers. Research prices well in advance on any printing costs or manufacturing, and be sure to research how many people usually attend a particular trade show to make sure that you don’t run out.
- Book travel ahead of time. If you’re attending a very large trade show, you’ll want to book your travel accommodations ahead of time to avoid paying high prices (or missing out on flights entirely). The same goes for any hotel rooms or lodging.
- Hire a PR firm. If you can afford it, it’s often a good idea to hire a PR firm before a big trade show to help your company with trade show-specific marketing. There are often a number of analysts and industry insiders at these events, and you’ll want to stay ahead of the curve.
- Double-check your booth. Make sure to do a test-run of your booth before heading off to the event. This will help you to see which demos work, which signs capture the most interest and which promotional materials fall flat.