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Iconic Displays – Speaking at ExhibitorLive 2017
2 min read
I’m excited to share that I’ve been selected to speak at the upcoming 2017 Exhibitor Show in Las Vegas at the Mandalay Bay Resort and Convention Center. ExhibitorLive 2017 runs from March 12th thru 16th and the Exhibit Hall is open from March 13-15. If you’re not familiar with it, ExhibitorLive is the “trade show for the trade show industry”. It’s always a fantastic show and is a great place to see the latest trends in trade show exhibits.
My session is titled “Optimize Trade Show Results by Aligning Marketing with Sales“. The session runs from 3:45 to 4:30 and is packed with useful tips for how to deeply involve your sales organization with your trade show marketing program in order to Turbocharge your tradeshow ROI.
The specific topics I’ll be covering include:
- Pre-show outreach
- Pre-show goal setting and planning
- Lead follow up planning and processes
- Sales training best practices
- Measuring and improving your trade show marketing program
This is a subject that I’m passionate about since I’ve seen firsthand (during my 25 years in corporate marketing) the powerful results of having your sales organization deeply involved in the success of your trade show program.
The ExhibitorLive conference is the premier conference for tradeshow marketing and their educational program is second to none. Each speaker spends two days with a professional speaking coach who not only coaches with speaking skills but also ensures that the materials are top notch.
I hope to see you at the show!