The Advantages of Truss based Trade Show Displays

Truss based tradeshow displays are trade show exhibits that use a steel (or aluminum) framework (the truss) to form a shell which is then used to hold your graphics, shelving, display cases, pegboard, LCD Monitors, and other booth accessories for your trade show booth.  Truss is unique in both appearance and function.  A truss booth has a more rugged and industrial look which may fit well with your target market.  It also is uniquely functional in its weight bearing capabilities and can even be used for a double-decker (2 story) trade show display.

Trade show exhibit buyers need to be aware that not all Truss is equal.  Some truss manufacturers today are using resins and plastics along with very thin tubing frameworks that may have very little, if any, weight bearing (load bearing) capabilities.  These types of truss systems are often called “decorative truss” since they don’t have the capability to hold shelving, monitors, etc.  Be sure to inquire about the weight bearing capability of the truss system you’re interested in.

Steel truss for trade show displays is great for holding shelving and pegboard for product displays.  We’ve sold many truss systems for book publishers, apparel manufacturers and distributors, and others with many products to display.  Truss displays are also great for displaying large graphics panels.  The truss itself is often used simply as a framework to hold large fabric or lexan graphics panels that are custom printed with your marketing messages.  The combination of graphics panels and LCD monitors is a great way to get your message across.

Finally, Truss Displays are infinitely flexible in their configuration since a display is pieced together from a series of standard “off the shelf” components.  This lego like architecture makes them extremely flexible in that you can buy a 10 foot truss display and then buy additional truss components if your needs grow to a 10×20 booth, or if you attend multiple shows per year with different size and layout requirements at each show.