How to Get the Most Out of Trade Show Tech

Technology has become more efficient and capable in recent years, and new applications are popping up all over the business sector­– including trade shows. High quality video displays and touch-screen booth features are no longer just for tech business events. Incorporating the latest digital trends into display booths is steadily becoming the industry norm. The purpose of trade shows hasn’t evolved much over the years. Generating leads, closing sales, and raising brand awareness are still the main goals for companies exhibiting. However, developments in technology are making these goals easier to achieve. Iconic Displays offers some of the most cutting-edge display technology on the market, so be sure you don’t get left in the dark ages at your next trade show event! If you don’t make the effort to incorporate new technology into your trade show booth, you could be losing customers to your competition.

People love interacting with the latest tech gadgets, and featuring them in your booth is a great way to draw in visitors. Video displays are the perfect way to supplement your trade show booth design, and will instantly improve your space. Video monitors allow you to give visitors more information without taking up too much physical space. Video displays and monitors are also useful when your staff is busy with others while visitors are waiting to learn more about your company. When your booth is full of potential clients, video displays can act as another engaging source of information. This will keep people interested in your product or service, and prevent them from moving on to the rest of the show without having their questions answered.

Take your booth a step further by including touch screen technology allowing visitors to control their own flow of information. The hands-on aspect of tablets and wall touch screens will let booth visitors interact with your brand on a whole new level. Some trade show attendees are looking to learn, but are hesitant to interact with extroverted sales people. Touch screen technology will keep their attention and allow them to answer their own questions. These days, most people are comfortable with touch screen technology because of their personal smart phones. Using this technology in your trade show exhibit will automatically let them connect with your brand on a much more personal level. Mobile apps are possibly some of the newest forms of trade show technology. There are many different kinds of mobile apps which can increase your company presence on the show floor. People are becoming more and more comfortable with app technology, and trade show organizers are developing apps to improve the experience of both attendees and exhibitors.

Utilizing event applications, you can increase your brand awareness on the show floor through advertising and exclusive offer listings. Most trade show apps include exhibitor profile listings that allow you to include logos, descriptions, trade show placement, and even booth availability. Scheduling one-on-one meetings with show attendees ahead of time using mobile technology will free up time for staff. There are also many useful apps for collecting data and lead information while at the show, as well as managing client relationships afterwards. Developing a trade show app specifically for your business will improve both your visitor and staff experience at your next event.

A branded mobile app that is attractive and easy to use is a great way to draw in potential customers and display your company information on tablets or smart phones. Mobile apps allow booth visitors to browse through product catalogs, take surveys, enter giveaways, and much more. Furthermore, a company app will help your staff stay organized with appointment setting, show calendars, inventory management, and follow up after the event. However, before investing in mobile app technology for your next trade show event, be sure you will have access to a reliable wifi connection. 

Backlit displays are a great way to add a whole new dimension to your trade show display. They are more affordable and less maintenance than wall-height video display monitors, but still give a high tech ambiance. Your glowing company logo will catch the eye of everyone on the show room floor. Backlit trade show displays are a great way to showcase high quality graphics and design. At Iconic displays, we offer beautiful printed graphics on fabric LED displays that are easy to set up and brilliantly backlit. A light-blocking fabric on the back helps direct all of the light out the front of the display to illuminate your company branding and messaging.

Backlit displays can be combined with video monitors and tablet shelving to create a truly unique booth environment that will stop people in their tracks. A high-tech trade show display can help set you apart from your competitors and increase your company’s presence on any trade show floor. Any business that hopes to compete should make the most out of new technology in their trade show display as well as in their client interaction.

Using technology to your benefit will help you market your business on a whole new level, and stay organized in and outside the exhibit hall. Iconic Displays would love to answer any questions you may have about the latest trade show display technology, so give us a call today at 1-888-331-4260